Notes of the Membership Committee Meeting Held
January 11, 2006
NC Lifeline, 200 Michigan Avenue, Vista CA 92084
Those present: Shirley Cole, Chairwoman of the Membership Committee, (Lifeline);
Phyllis Hall, NCTD staff support; Andre Tueben (Area Agency on Aging & Independence Services).
I. Call to Order
Shirley Cole
called the meeting to order at 10:15 a.m.
II. Approval of Minutes of August 17,
2005.
A few typo
corrections were made and the Minutes were approved.
II. Old Business
A.
Brochures
Phyllis Hall passed out the latest copy of the
brochures and gave extra copies to Andre for distribution. She stated that if anyone wants more, please contact
her. She added that these have
been passed out at various meetings and presentations and they have gained a
few members who are making annual contributions. In addition, they have a volunteer, Elaine Littleton, who
has software for non-profit organizations and is doing the invoicing for this
year.
B. Letter
response & follow up
It was decided that the previous letter sent to
promote membership would be redone to target certain groups (categories), such
as the Corporations, educational systems, government agencies, medical centers,
senior centers/organizations and public service organizations. The same letter would be used with a
different paragraph addressing their particular category with an emphasis
placed on what is in it for them.
Phyllis pointed out that by using the approach of
informing people about what is going on in the county with various projects,
such as the Sprinter and by offering them the email newsletter without any
obligation may help recruit new members as well. She added that it is important to inform the areas of
Poway, Rancho Bernardo and Escondido about the BRT to San Diego in order to
gain membership and community leaders from those areas for the Transit Alliance.
She then described the new E-newsletter by pointing
out that there would be links to all the transit information anyone might want.
C. Membership
Drive
It was clarified that the letter would be one part of
the membership drive along with the presentations to as many groups as
possible.
Phyllis clarified that the Transit Alliance has been
created to educate the public about transit related issues and projects and
lend support to decision makers.
Shirley commented on the importance of educating the
public about these projects
By stating that she cannot think of a reason why people
would not support public transportation even if they donít use it themselves
because the more people using public transportation will decrease traffic on
the streets and freeways.
Phyllis stated that the E-newsletter should be ready
to go out by the 26th of this month.
Shirley pointed out that once all the information is distributed,
they may not need to have meetings anymore than once a year or so.
Andre suggested that the meeting minutes be sent out
as soon as possible after the meeting takes place in order to allow more time
to review them before the next meeting, and Shirley pointed out the
responsibility of committee members in reviewing the minutes prior to approval
no matter how soon they get them.
Phyllis stated that they currently have 200 members
and their goal is to double it in 2006.
It was agreed that Phyllis would customize the letter
to the Human Resource Directors and would send it to committee members for
their review with a two-day timeframe for their response before sending it out.
It was also agreed that they would send a letter out
every month to one particular group throughout the year, and reporting in that
letter about the particular projects, such as the Sprinter and Oceanside
Transit Center parking lot, with a
link to the Transit Alliance website for them to find out more.
III. New Business
A. Power point
Phyllis
reported that the Business Affairs committee has put together a high level
power point presentation for top level management that is almost finished that
describes the Transit Alliance and points out why someone would want to be
involved.
Discussion
followed regarding the article in the Todayís Local News. Andre provided a color copy for
additional copies to be made for distribution at the NCTD Board meeting on
January 19th.
Phyllis
suggested that Shirley call Annie Cochran to share information.
B. Marketing materials
Phyllis displayed a sample of the new Transit Alliance bus placard that would be
displayed on the Breeze buses within the next month or two.
Shirley asked if these could be put onto the Coaster
and Phyllis stated that she would find out.
Andre suggested providing business cards as
well. Phyllis stated that she
would bring more brochures and business cards to all the Transit Alliance
meetings.
Phyllis suggested revisiting distribution of a 4"x9" two-sided flyer, as well, and passing out more brochures at the Coaster
stations and transfer points of the Breeze, pointing out that they could do
this themselves. She stated that
she would find out if these could also be handed out on the Coaster.
It was agreed that discussion regarding this brochure
and flyer distribution would be discussed at the next meeting.
V. Announcements
A. Update to NCTD Board on January 19th
at 2 p.m.
Phyllis stated that Ted Owen would need the bullet
points on this committee's successes over the past year to present to the NCTD
Board.
B. Next General Membership meeting at NCTD
on January 26th at 10 a.m.
VI. Next Meeting of the Communications Committee is
April 12, 2006 at 10 a.m.
The meeting adjourned at 11:17
a.m.
_______________________________________________
Chair of the Membership Committee
___________
Date